The 5 Best Constant Contact Alternatives for your E-commerce Store
Constant Contact is one of the leaders among e-commerce solutions, but that doesn’t mean there aren’t other powerful and cost-effective options for your business. In fact, many of the top competitors offer a range of additional features that aren’t available with Constant Contact.
Keep reading to learn more about some of the best e-commerce solutions and Constant Contact alternatives currently available. We’ll cover the pros and cons of each option for an email tools comparison and explain everything you should know to make an informed decision for your company.
Omnisend is one of the most popular Constant Contact alternatives, and it provides features uniquely tailored to the needs of e-commerce vendors. It facilitates email marketing as well as automation on a number of other common channels.
It offers an entirely free plan allowing for up to 15,000 monthly emails, while Standard subscriptions start at $16 per month and add text messaging and automation workflows. The Pro plan, which starts at $199 per month, enables unlimited email sending and stronger integration and segmentation features. Finally, Enterprise starts at $2,000 per month and adds a dedicated account rep to help you leverage the application’s features.
Omnisend offers integration at the Pro and Enterprise tiers with Facebook Messenger, WhatsApp, Viber, and push notifications, making it an extremely flexible tool. It also has a number of automation workflow templates designed specifically for ecommerce.
Like other email automation solutions, GetResponse comes with landing pages, capture forms, and professional email templates. But it also enables fully customizable workflows and support for webinars in addition to a number of other unique tools.
Similar to Omnisend, GetResponse is available at four price points, although there is no free plan. Higher subscription tiers have access to numerous features, including webinar support for up to 100 attendees (Pro, starting at $40 per month), custom campaign consulting (Max, starting at $135 per month), and, as with Omnisend, a dedicated account manager (Enterprise, starting at $839 per month).
GetResponse is a great option for any business, especially if you plan to leverage its webinar tools. It also provides ecommerce features like segmentation data, smart product recommendations, and reminders for abandoned carts.
Mailchimp is likely the most well-known email marketing tool, and while it isn’t as directly tailored to the needs of ecommerce businesses, it still offers everything most small businesses need to manage their marketing campaigns.
Like Omnisend, Mailchimp offers a free plan which limits users to 2,000 subscribers and a smaller set of features. The Essential (starting at $10 per month), Standard (starting at $15 per month), and Premium (starting at $299 per month) subscriptions add more robust features and increase the maximum number of subscribers.
Mailchimp offers similar sets of features to other email marketing tools in a sleek and professional interface. It also goes beyond its competition in both reporting and audience segmentation, making it easy to send content to specific groups of users.
ConvertKit is more directed toward content creators and bloggers than the other items on this list, though it’s still flexible enough for ecommerce vendors and other users. It connects directly with a wide range of other solutions, making it easy to implement in your business.
Unlike some other email marketing applications, ConvertKit is priced based on your number of subscribers, so all features are available at every subscription tier. It costs $24 per month for up to 1,000 subscribers, $41 for 1,000 to 3,000, $64 for 3,000 to 5,000, and starts at $83 for businesses with over 5,000 subscribers.
ConvertKit provides intuitive workflow automation features along with personalizable forms for email capture that make it easy to grow your list. It also has an active community on Slack which is a great resource for support and help using the application.
ActiveCampaign comes in four plans, with its Lite (starting at $9 per month), Plus (starting at $49), Professional (starting at $129), and Enterprise (starting at $229) largely corresponding to the price points of other email marketing solutions.
It offers a range of powerful features for sales including deep data integration and machine learning which can help you focus on the right leads. You’ll have access to “lead scoring” which evaluates each contact based on previous interactions with your business.
We recommend ActiveCampaign for businesses with robust sales needs. It works with text, Facebook Custom Audiences, and email marketing, providing the flexibility you need to manage a variety of campaigns.
While Constant Contact is a reliable and powerful solution, some of its competitors offer their own features and value that make them worth considering. These are just a few of the most popular Constant Contact alternatives—there’s no single best solution, so start with a free trial when available to see how each option works for your business.
Make sure to also check out our list of commendable tips to build your own e-commerce store.