4 Best Competitor Analysis tools to unlock your competitors’ online marketing strategies!

competitor tools to track keywords seo

There are amazing Competitor Analysis tools that make it possible for you to know your competitors’ paid keywords, top keywords, top ads, PPC budget, monthly advertising budget, AdWords history and much more

They are freemium tools to get an overview of your competitors, so you should try all of them. Once you are used to any of these tools, you can upgrade to their paid version for deeper analysis. I have used James Allen as an example to demonstrate the power of these CI tools to you!

The list below features 4 one-click tools that you can use to learn your competitor’s website and online marketing strategies

 

Ispionage

An extremely valuable tool if you want to understand your competitors’ Online Ad Strategies.

With this Competitor Analysis tool, you can analyze the following:

  • An overview of your competitor’s PPC keywords, Avg. Ad position, PPC budget, Monthly clicks.

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via Ispionage

  • The number of first page keywords for your competitor and their SEO traffic value.

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via Ispionage

  • Keywords for the ads they promote, their KEI, CPC, average search volume, and average position.

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via Ispionage

  • You can analyze Ad copies of your competitor. Their destination URL for each ad, groups that trigger the ad, monthly traffic, and average rank.

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via Ispionage

  • Monthly advertising budget of all your competitors.

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via Ispionage

  • Organic listings, 1st-page keywords, average position, and position trend.

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via Ispionage

You can use this Competitor Intelligence data in deciding your online marketing strategies by giving sufficient time to analyze your competitor’s data. If you notice carefully, you will come across ads that your competitors are using repeatedly, it means that those ads are doing well for them and you have something to learn from.

    SimilarWeb

This tool is beneficial in understanding your competitor’s traffic sources. It gives you a superb idea on how your competitor is generating traffic and their audience demographics. Some of the things that you can analyze from this Competitor Analysis tool are:

  • An overview of your competitor’s Website audience.

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via Similar Web

  • Top Geographies that contribute to your competitor’s website traffic.

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via Similar Web

  • Channels and referrals for your competitor

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via Similar Web

  • Search traffic and social traffic distribution.

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via Similar Web

  • Their display ad networks and publishers.

Competitor intelligence tools to analyze competitor website

Image via Similar Web

In all, I love this tool because sometimes the results are surprising. Your competitor is getting its maximum traffic from some source you didn’t even consider so far! So, enjoy this tool to unmask your competitor’s traffic analytics.

   SpyFu

An interesting name for an interesting Competitor Analysis Website. Be ready to know some of your competitor’s secrets that you didn’t expect to know ever. Get a detailed analysis on your competitor’s Adwords Ads. profitable keywords and  SEO click values. You  can analyze the following with SpyFu:

  • An estimate of your competitor’s monthly SEO clicks and PPC clicks.

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via SpyFu

  • Your competitor’s Adwords History and keywords they are bidding ads on.

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via SpyFu

  • Websites that backlink your competitor’s website.

3 Best Competitor Intelligence tools to unmask your competitors’ online marketing strategies!

Image via SpyFu

SpyFu is a great tool to get an estimate of the Adwords spent and results for your competitors. They also give you paid and organic competitors list, so you can use that to find out the Adwords marketing for other competitors that you have not given enough attention till now.

Ahrefs

With Ahrefs’ Site Explorer, you can learn more about your competitors than with any other tool. The tool the biggest SEO database – 18.1 trillion backlinks and 528 million keywords as of today. Through 15-minute data updates, you’ll always see an up-to-the-minute picture on competitors’ performance, both in paid and organic search channels.

Here’s how to leverage Ahrefs’ full potential in competitor research:

  • Check keywords that your competitors rank for in organic search and content that performs best for them organically.

  • Learn what sites pass link juice on to your competitors and which pages have the most links.

  • Uncover “content gaps” by seeing what keywords your competitors rank for, yet you don’t.

  • Spy on competitors’ paid search campaigns – their ads, PPC keywords, and pages driving the most traffic.

Additionally, Ahrefs has a bunch of tools to analyze your and competitors’ performance side by side. For example, Link Intersect can show you domains that link to your competitors’ content but never to yours. These are potential sources of “link juice” for your own domain.

In conclusion,

I hope you will make the most out of these Competitor Analysis tools and improve your online advertising strategies. A lot of clients have changed their entire marketing strategies and became successful just by replicating their successful competitors and market leaders. So, be wise and smart! Happy Spying!

If you are looking for some other tools to improve your social media marketing, I have some good tools to suggest:

5 Twitter Analytics Free tools: Track Tweets, Followers, Hashtags for business!

6 Twitter Unfollowers Tracking Tools and Apps for Free!

 

Harshita Agrawal

I started as a Freelancer with small projects only to learn that I was capable of so much more. I underestimated myself for long till my clients enjoyed my work as much as I did. Now, I want to share some of the proven tips & tricks of the online marketing world that helped me grow. I hope they help you too.

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