Free Twitter Marketing Strategy: Introducing Twitter Chat!
Twitter is fast! Twitter users send 6000 tweets per second. Even though your followers are not following everyone, do you see the probability of losing your tweets? Do you see the reason why your tweets are going unnoticed? Maybe you see the reason why you would want to improve your Twitter profile and want your Twitter followers to like you and engage more with you.
And, this is where Twitter chat comes in the picture.
What’s a Twitter chat?
A Twitter chat is like an online chatroom where you start a discussion and people add to the discussion by tweeting. A hashtag is set for the Twitter chat so it’s easier for everyone to follow the chat. You have to decide the date and time of the chat in advance and just let people know about it.
3 reasons why you need Twitter chat:
To build a connection
You need your followers to engage with you and build loyalty with your brand. When they talk to you in the chatroom, they see you as a friend discussing and not as a brand marketing. And, isn’t this exactly what we all strive for?
Numerous examples show that people emotionally connect to the Twitter chat discussions and want to be a valuable participant in it.
Image via Twitter
To get people to talk about you:
If you are a small business, you would be familiar with all the hard work required to get people talking about their brand. But, with this attempt, you will have people mentioning you in their tweets which would mean it increases your visibility and more people are now minutely aware of your presence.
Establish your brand and get some insights:
This will help people to know you and for you to know them. It’s a great way to learn what people are thinking about you and use it to improve your products and services. You will also have a better understanding of the problems they face and you can see how your brand can help them with it.
Now, that you know why you need Twitter chat for your business, let’s also discuss things to keep in mind while planning your twitter chat.
11 steps to effectively plan your Twitter chat :
Step 1: The first step would be to do some research.
See what your competitors are doing in their chatroom. Are there complaints or topics that you can better take care of?
Step 2: Think of an idea or topic that should be the theme of your Twitter chat.
You must make sure that your purpose is well defined and you are clear about the topic.
Step 3: Most important: choose your hashtag.
People will tweet your hashtag to be a part of your Twitter Chat.
Step 4: Frame meaningful questions around that topic.
The questions should cover the general issues or problems that people want to discuss. You should think of all possible answers and different viewpoints, so when people are asking questions, you are prepared.
Step 5: Try to get an influential guest in your chatroom.
An influential guest will bring in more followers and that will make the chatroom more interesting and informative.
Step 6: Use picture invitations for better response rate.
Look at the example below. The guest has been tagged with the invitation, there’s the Twitter Chat hashtag, time (with timezone) and date are mentioned so that everyone who sees the invitation is well informed.
Image via Twitter
Step 7: Promote chat in your other social media pages and website.
You can be descriptive in your website and let people know the chat agenda and theme. You can create an event on Facebook and invite people to attend it or send them emails.
Image via Twitter
Step 8: Send out some tweets with the questions that your chatroom will address.
Let people know about the questions so they are prepared and the discussion is focused.
Step 9: Recheck your answers and hashtag before sending them out.
When the Twitter chat is going on, always check your answers and hashtag. You don’t want to make a mistake here. It will not just make you look careless, it will also make you look unprofessional.
Step 10: Tweet what happened in the chat after it’s over.
Once the chat is over, you should send across the important topics covered in the chat along with a few tips. This will help your other followers to know the relevance of the chats you host and they can decide to join you next time.
Step 11: Finally, retweet the best answers and ask follow-up questions.
That’s it! That’s all you need to set up your Twitter chat successfully.
So, get started and tell us what improvement it made to your Twitter account. Did it get you more followers or better engagement or more? Are your followers looking forward to attending your Twitter chats now?