Be your Own Social Media Manager with these Freemium Tools!
Finding the right social media manager within your budget can be a daunting task! And despite all the investments, that social media manager might not be able to live up to your expectations.
What’s the way out? I say, be your own social media manager by investing in the right tools.
Many of the social media marketing tools are free. Or they are so cheap that you can invest in them for a year and save more than what you would pay to a social media manager for a month.
Just to be clear, I have no hard feelings against social media managers. In fact, I am one of them. But, I feel a lot of small businesses can better take care of their social media with little investment.
To be clearer, no matter how smart these tools are, they still need your time. So, if you have no time to dedicate, hire a social media manager. But, if you can take out 4-5 hours a week, keep reading!
I’m going to list different options for few important aspects of social media marketing. You can pick what works for you.
Step 1: Use simple 5-minute content creator tools:
Content creation is one of the most important tasks of social media marketing. Whatever business you are in, you need to create those lovely images and videos for the social media.
Here are a few easy-to-use tools to help you out:
Snappa is a simple drag-and-drop tool to create beautiful graphics for all social media profiles and blogs. The pre-made templates make it faster to create designs. They also have a resizer to convert one design fit different social platforms. This is a big time-saver.
Snappa has Buffer integration enabling you to schedule your posts directly from Snappa. It has both free plans and paid plans so you can see what works best as per your requirement.
Canva is another well-known drag-and-drop content creator. Just like Snappa, Canva also has pre-made templates and stock images. Canva also has a mobile app if you prefer to create content on the phone.
Canva’s free plan, as well as paid plan, give you immense options to create your perfect social media graphics.
The landscape is a free content resizer tool by Sprout Social. It helps in resizing existing images for different social media platforms.
You can pick any image and resize it for Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Google Plus, or custom size with Landscape. Pretty useful and saves a lot of time.
Are videos an important aspect of your social media marketing? Then being your own social media manager also means creating your own videos.
Wistia is a beautiful tool to help you with seamless drag-and-drop video creation. You can create responsive videos for free and analyze the performance with the video heatmap analytics.
Step 2: Find Easy Social Media Scheduling Platforms:
Your 70% work of being a social media manager is fulfilled by selecting the right social media management tool.
While everyone knows about Hootsuite and Buffer for their free plans. Their paid plans get expensive for a few small businesses once they begin to grow.
So, I thought of listing a few alternative tools that are affordable in the short-term and long-term.
Loomly’s pricing begins at $12/month. They offer unlimited post scheduling, calendar publishing, and bulk scheduling. They also give content ideas saving your time and helping you post relevant content.
They help you schedule a post for Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn. Their advanced social media analytics gives you the best report on your social performance.
Statusbrew pricing starts at $25/month and they are filled with exciting features. Their basic plan allows you to schedule 100 posts per social profile and 10 RSS feeds. Their publishing involves calendar planner and bulk scheduling.
Their Twitter aggregator helps you follow/unfollow Twitter accounts and find Twitter influencers. They have the social inbox to respond to social mentions and create custom analytics reports.
Sendible’s pricing starts from $29/month with some awesome publishing features. They have unlimited scheduling, bulk publishing, content recycling, and automated RSS publishing.
Sendible has a search tool to find influencers, content, and keywords. This feature makes it stand out and incredibly useful. Create custom analytics reports with Sendible and integrate Google analytics to track social performance ROI.
Agorapulse pricing starts with €49/month. They are priced high for their real-time team collaboration, social inbox, and ad campaign monitoring. With Agorapulse, you can segment your followers as influencers, engaged, or inactive.
They also offer competitor analysis to track how your competitors are performing socially. Other than these features, their scheduling has unlimited scheduling, RSS feeds, and content recycling.
Step 3: Look for Social Media Analytics and Growth Tools:
While all social media platforms have inbuilt analytics dashboard and ad platforms. Sometimes, they are not enough to grow your social accounts. Here I am listing a few tools that you can use if you’re interested in growing any particular platform.
Zen Promo is an Instagram automation tool. This sets your Instagram profile on automation allowing auto-likes, auto-comments, and auto-DMs from your account.
It also auto-follows and unfollows Instagram accounts saving a lot of your time. If your focus is on growing your Instagram account, Zen Promo can be quite helpful.
Manage Flitter is a tool to grow your Twitter accounts. If your focus is solely on growing your Twitter account, then this is all you need. Track Twitter followers and unfollowers with this and schedule tweets.
Manage Flitter will also help you in finding Twitter influencers and track hashtags/keywords.
Sociograph is a free tool to get analytics on any Facebook group and page. So, whether it is competitor analysis or insights on your own Facebook group, Sociograph is worth a try.
They also have a paid plan to learn everything about your Facebook group list. Their free plan is a good place to learn Facebook community activity.
Step 4: Tools to find social media influencers for account boost:
With influencer marketing on the rise, many small businesses are shifting their focus to influencer marketing. It’s definitely one of the quick ways to grow your social media accounts. Here are some of the best and affordable influencer tools to have a look at:
Heepsy is an Instagram influencer marketing platform to find Instagram influencers. Their detailed analysis gives you influencer information like their brand collaboration and social influence.
Their free plan gives you access to a database of more than 3 million Instagram influencers. You can get in contact with Instagram influencers from the platform and export influencer data.
It’s a must try tool if you’re looking to grow your business with Instagram influencers.
NinjaOutreach helps you in finding content influencers, Instagram influencers, Twitter influencers, and Facebook influencers.
They are a complete outreach tool to get in touch with influencers and begin collaboration with them. They enable you to track conversions and track influencer performance. You can also find viral social media content on NinjaOutreach.
If YouTube influencers form the core component of your marketing strategy, then Famebit is your tool. It’s a tool by YouTube to find YouTube influencers.
You can create campaigns and send and receive proposals with Famebit. They give you complete statistics on the YouTuber to help you find the best influencer.
Step 5: Tools to measure competitor’s social media performance:
SimilarWeb is a competitive intelligence tool that also gives information on any website’s social traffic. So, if you want to get an idea on which social apps are working for your competitor, try SimilarWeb.
Their free tool can give you the basic information like percentage of traffic from social sites.
Likealyzer is another free tool to check your Facebook page performance compared to the competitors. Their sophisticated reports also give information on how to improve your Facebook page performance.
Ink361 is a free Instagram insights tool. They give you a detailed account of your audience demographics. Also, Ink361 is a great tool to track your competitor’s Instagram analytics. You can also track keywords and hashtags from Ink361.
Well, we have reached the end of the list. You can pick the tools that work best for you. But, I know that investing in best tools will help you manage your social media smartly and easily.
Ready to be Your Own Social Media Manager?
If my list has given some of you enough confidence to be your own social media manager, my job here is done.
I hope you will pick the social media tools that are in best interest of your business in the long-term. If you’re stuck anywhere or need any advice, just write it down in the comments below. I’m all ears.