5 Offline Marketing Techniques to Gain More Social Media Followers
Many people underestimate the power of offline marketing to gain more social media followers. They still believe that the two do not create enough value. Last time when I spoke about combining print marketing and social media marketing, a lot of our readers experimented and were benefitted.
There is no denying that social media has become a crucial marketing element. Most businesses rely heavily on social media when it comes to reaching out to their clients or customers—and why wouldn’t they? It’s the simplest way to reach out to virtually anyone.
However, complete dependency on any one thing is never a good idea. Great offline marketing ideas still exist, and a few marketing strategies are complete without them—even when your goal is to gain social media followers.
Here are several techniques you can use to gain more social media followers and build more likes without always going online:
1. Host an Event
This offline marketing campaign is a surefire way to not only interact with your current customers but also attract new customers. An open house, for instance, is a community event where different business owners and customers get to meet and greet. This helps to create goodwill among various businesses, as well their clientele. Moreover, you can boost your social media following if you make a point to share that information at the event itself. You might have to spend some money to make sure that the event is enjoyable, but in the end, the investment is worth it.
2. Hold a Contest
Holding a contest and rewarding the winners is a proven method for gaining followers. What better way to attract an audience than by giving them rewards? Coupon codes, gift vouchers, and promotional products are among a few things that will instantly increase your following on social media. Prizes don’t need to be excessively expensive. Often, something like a custom printed T-shirt from RushOrderTees.com will do the trick; they’re practical, relatively cheap, and can be customized with your business’s brand.
Many contests are held online, but in-person social events – whether it’s an event you’ve planned yourself or one you’re attending in a professional capacity – are often the perfect venue for holding your contest.
3. Speak At Conferences
You should never waste the opportunity to speak at a conference and highlight your brand in a favorable light. This isn’t exactly something you can go out and do when you want, of course; you’ll have to do a bit of networking and make some connections before you get invited to speak. Overall, this is a great way to engage with people directly. It’s also the perfect venue for demonstrating your ability and establishing authority.
4. Hand Out Printed Materials
Flyers, leaflets, paper binders, and other printed marketing collateral are among the most effective offline marketing tools to increase your social media following without going online. Make sure you convey all the necessary information about your brand without making it look boring or dull. Include details about how audiences can find you on social media; keep it as concise as possible, avoiding any long URLs.
Rather than distributing loose leaflets that recipients can easily lose (or toss in the trash), consider investing in custom-designed binders featuring your company’s logo. If you’re a tech startup, for instance, and you’re putting on a sales presentation for potential investors, it helps to give audiences with all of your materials in one simple, professionally designed package. A unique, eye-catching design makes recipients much more likely to hold on to your collateral for a longer period. You can see a variety of examples of creative designs that professionals have used to draw attention to their presentation packages at CompanyFolders.com.
5. Encourage Word Of Mouth
Encouraging word of mouth can do wonders for your brand and help with offline lead generation. It’s a technique that’s been used for decades, long before the invention of the internet or television. Word of mouth isn’t something you have direct control over (since it’s reliant on your clients and how they communicate), but there are things you can do to encourage it. For instance, offer your customers a gift when they encourage others to follow you on social media.
However, you choose to build your social following, stay true to your brand and make sure you fully understand your audience. No matter how high your follower count gets, it won’t count for anything if you don’t engage with them in an effective way. So, I hope my attempt to combine online and offline marketing strategies will help you gain more social media followers.
If you’re looking for some valuable tools to build your social media, don’t forget to check out eSocMedia Marketplace. We list and compare the best social media tools there that can help you grow.