Quickest Way to find Instagram Influencers in your niche!
Instagram influencer marketing has become a mighty industry with an estimated spending of $1.6B this year and $2.38B in 2019. While everyone is ready to invest in Instagram influencers, the biggest bottleneck comes in finding the relevant Instagram influencers in your niche.
Some of the biggest challenges that marketers and brands face while finding Instagram influencers in their niche are:
As Instagram is cluttered with numerous profiles and posts, it becomes impossible to figure out who are real influencers and who are fake.
- Getting in touch with influencers:
If you’ve ever tried to reach out to influencers, you would have realized the hassle. Most of the influencers do not get back and it becomes really difficult to speak to them.
- Find affordable influencers:
If you’re a small brand, you cannot afford the expensive influencers. Reaching out and knowing that most of the influencers are beyond your budget is a big waste of your time.
So, how do you fight these challenges and find your ideal Instagram influencer in the quickest way?
The answer is: CloutHQ
CloutHQ is the only influencer platform with a crowdsourced database. This means that all the influencers added to the database have been added by advertisers and media buyers. This not just makes the influencers more reliable, it also proves that the database has tested and proven influencers.
Let’s quickly learn how you can use CloutHQ to find your Instagram influencer:
Search influencers with keywords, niche, location, followers and engagement rate:
Whether you’re looking for a fashion influencer or a dog influencer, CloutHQ filter search allows you to shortlist influencers within minutes.
Just type in your keywords, niche, and the follower rate you’re looking at. The filtered result is going to give you influencers that fit your requirement.
For example, I’m looking for dog influencers based out of the United States with more than 500K followers and 3% engagement rate.
This is what my search got me:
The search is quite defined and accurate. And because they provide the best match, it saves a lot of time from randomly analyzing Instagram accounts.
Analyze Instagram accounts for their genuine follower growth, engagement, and mentions:
Once you have a few Instagram influencer accounts that match your criteria, the next step would be analyzing how well they fit with your brand.
Now, I’ll have a look at a few fashion influencers and show how you can analyze the accounts:
With the similar criteria as above, I looked for fashion influencers on CloutHQ.
Next, I selected an influencer to analyze her Instagram account:
I can have a look if her comments, likes are what I’m targeting at. I can also check if her contact information is there.
Unlike a lot of other influencer platforms that hide influencer details, CloutHQ makes it super easy for you to get access to influencer’s information. The benefit is that you’re not bound to use the platform to reach out to the influencer if need be.
With CloutHQ I can also have a look at an influencer’s follower’s growth and can be sure that the influencer is legit:
You can also check how influencer’s engagement rate varied over time:
As I can learn from these charts that the influencer is going through a low engagement rate, and I might want to look for someone with better recent engagement rate.
CloutHQ database provides enough information about an Instagram influencer to know if you can work with them.
Check for influencer prices and contact them:
While browsing for influencers in the CloutHQ database, you can look for the pricing of the influencer. This information is not updated for all the influencers, but it can be easy to contact the ones that have it updated.
Here’s how you can check how much an influencer’s going to charge you:
The boxes with the dollar amount indicate how much the Instagram influencer is going to charge you for a post.
You can contact the influencers through CloutHQ and get a quick response from the influencers.
All you need to do is submit your price with the message and submit it to the influencer.
You can create your own outreach templates or use their default templates:
Use their influencer audit extension to analyze any Instagram influencer:
Apart from finalizing and shortlisting influencers from CloutHQ, you can also use their influencer audit extension to analyze any Instagram influencer.
This is a super useful extension. Just add this Chrome extension and you can get statistics on any Instagram influencer while browsing.
Now that we know what a useful tool CloutHQ is, you must be wondering how expensive it is.
Like there are no free lunches and nothing good comes for free, CloutHQ also has a price.
Their basic monthly pricing starts from $59.99 per month. And, I would be happy to add that while other platforms charge far more for similar features, CloutHQ is quite affordable.
You can take their 3-day trial first and see if it serves your purpose of quickly finding the ideal Instagram influencers in your niche.
To call it a day:
I’m glad to have found CloutHQ and happy to introduce it to you. I always make the best of my attempts to introduce you to the best influencer marketing techniques.
I would be very excited to read your comments on your experience with CloutHQ and how it helped you. Let me know in the comments below your views and thoughts about their service.
Before I end, I would leave some of my best Instagram and Influencer marketing blogs for you to learn something more:
- 10 Instagram Insights Tools to track Instagram Analytics.
- Be your own Social Media Manager with these Freemium Tools.
- 500+ Instagram Caption Ideas to increase Instagram post engagement.
Disclosure: This post has been created in collaboration with CloutHQ.