Free Public Influencer Platform/Database that’s Combatting Influencer Fraud!
With the widespread likeability of social media influencers, influencer marketing has become a thing. The social media influencers’ growth is valued at $10 billion in 2020 compared to $2 billion in 2017.
If you’ve been wondering of the reasons behind this enormous growth and drivers of influencer marketing, here are some supporting statistics:
- 61% of customers have agreed that social media acts as an important source of information while making a purchasing decision. This number makes it crucial for brands to send out positive waves of their products within social media. And, who are the best people to carry the waves other than the social media influencers?
- For every dollar brands spend on influencer marketing, they earn $6.50. The ROI is higher than a lot many marketing channels, hence pushing brands to invest more and more in influencer marketing.
While all the numbers favor influencer marketing, the task of finding ideal and credible influencers is a challenging one.
Using an influencer tool like CloutHQ can solve all the issues associated with your influencer marketing campaigns. Let’s quickly learn how CloutHQ can help you in step-by-step process of finding your credible social media influencer:
Step 1: Look for Social Media Influencers:
Finding social media influencers on any social media platform is not an easy job at all.
For example: You are looking for Instagram influencers in your niche. You login to Instagram and start looking for influencers with hashtags relevant to your niche. After spending hours on the platform, you realize that you’ve a big list of people posting about their beauty products with no idea at all on who can be your influencers.
CloutHQ comes to your rescue in such situations because it’s a public directory of credible influencers. Even the filters make it really simple to shortlist influencers for your niche.
All you have to do is, login with CloutHQ public directory, sort influencers by:
- Search Keywords
- Influencer Country
- Number of Followers
- Engagement Rate
- Influencer Type
- Availability of Contact Information
Continuing with the example above, if you’ve to look for beauty influencers now, you can give search keywords like beauty, makeup, fashion. Your niche can be Beauty and Makeup or Beauty and Fashion.
You can add influencer country, followers, and engagement rate based on your requirement.
So, what was taking hours on the Instagram app, can be easily done in minutes on the CloutHQ platform. Following the process above will quickly give you a list of influencers that suit your influencer requirement.
Step 2: Find Credible Influencers:
In one of my previous articles, I mentioned a few techniques of spotting a fake influencer. I always urge my readers to refrain from hiring fake influencers because it’s a waste of your money and brand reputation.
Hiring influencers from CloutHQ will ensure you’re working with influencers that have worked with other brands or are real influencers.
For every influencer, CloutHQ has graphs and charts on their follower growth, engagement rate growth. You can look closely at these charts to understand more about the growth and credibility of the influencer. You can even select multiple influencers from the CloutHQ dashboard.
Step 3: Shortlist Ideal Social Media Influencers:
How do you know an influencer is your ideal influencer?
Once you have added filters in the CloutHQ dashboard and retrieved a list of influencers as per your selection, it’s time to finalize influencers.
CloutHQ’s database gives you information like influencer’s collaboration price, their top mentions, and other collaborations. This information is quite valuable to learn more about your influencer.
If you’ve shortlisted less than 20 influencers, you can also analyze their profiles, captions, posts with CloutHQ dashboard . You can even visit their Instagram profiles and see how they fit with your brand.
Step 4: Reach out to the Influencer:
After all the effort, you want to make sure that your social media influencer is as much interested in collaborating with you as you’re with them.
Under every influencer’s profile in CloutHQ, you will see the option to contact influencer.
There are outreach templates in CloutHQ that help you to get in touch with the influencers and take the collaboration further. You can also create your own templates based on what you wish to communicate.
So, that’s basically how CloutHQ takes care of your entire influencer marketing campaign. The tedious influencer campaigns that can take days to finalize can be automated and done in minutes with CloutHQ. And the biggest advantage is that you end up with credible social media influencers.
Are you Ready to Begin your Social Media Influencer Campaign with CloutHQ?
CloutHQ has a free 3-day trial plan that gives you a complete idea of the tool and its functioning. As setting the campaign is free in CloutHQ, you only pay the monthly fee with no hidden transaction cost. Their pricing being quite low compared to their competitors, this tool is definitely an influencer platform you don’t want to miss.
If you’ve any queries regarding the platform or influencer marketing, you can let me know in the comments below.
Disclosure: This post has been created in collaboration with CloutHQ