Building Media Relations with an Effective Global Media Outreach Tool
The biggest concern for any start-up is, “how to build media relations?”
Establishing a new business can be hard. You want influencers and media to mention your business and give you the right publicity.
Most of the brands need press coverage to get their products out of the shelves.
While it’s important, the biggest dilemma for the marketers is the complication of global media outreach.
You have to send thousands of emails and reminder emails to get at least one journalist to talk about you. Most of the marketers and start-ups give up halfway. The lack of response or slow progress makes them quit building media relations with the press.
Even though it’s hard, it’s certainly not impossible. Especially, with the availability of the smart tools that make reaching out to journalists less complicated.
The best global media outreach tool that I have come across so far is SparkAmplify.
SparkAmplify is an intelligent media outreach tool to reach out to journalists and build media relations for your brand.
Here are some reasons that make SparkAmplify an absolutely necessary media outreach tool”
Create a Stunning Visual Press-kit with SparkAmplify:
Your visual kit is an important aspect of building media relations.
SparkAmplify reduces the struggle of creating the perfect press kit that the journalists prefer. With their format and templates, you can add your product videos and photos.
Their visual kit will also curate all your media coverage in a list so journalists know about your current media relations. You can add a video with your brand FAQs and USPs to help understand your brand better.
Another advantage of this visual kit is that you don’t need to create a new kit every time you reach out to a journalist. They can just look at your profile and decide if they wish to collaborate with you.
Build Media Relations with Journalists of your Niche:
SparkAmplify is a global media outreach tool that makes it simpler for you to reach out to the media heads. They have an intelligent recommendation system that gives you the best journalist searches for your niche.
They take some keywords and industry attributes about your brand to match the best recommendation for you. You can also look for journalists with the keywords and industry categories.
Sort Journalists with their Social Media Share:
You would only wish to build media relations with the press that can get you the popularity you desire. With SparkAmplfy you can go through a journalist profile and their top articles and shares per article.
This information is super useful as you would learn about the best performing topics for any given journalist.
This can also help you pick the person who performs better on the social media your target audience is in.
Tip: Check out their “What’s hot” section to find journalists with top social shares in your niche.
Create Campaigns and Invite those who fit Best:
You can create a campaign on SparkAmplify and invite journalist who fit your requirement best. Adding a campaign can be a big time-saver.
They also help you in creating a perfect pitch email to any journalist you want to get in touch with.
Their pitch email questions will make you give answers to all the necessary information required for the collaboration. The pitch email has to be honest and informative to find the best choice for you.
You can invite the shortlisted people with their emails or contact them through their social media profiles.
Track your Media Campaign:
Apart from shortlisting the journalists and sending them an outreach email, you can also track your campaign performance.
The SparkAmplify’s analytics dashboard gives you the compiled results of all the press coverage you’ve received. You can track your searching visibility, article shares per author, and outreach tracking.
In all, SparkAmplify is a complete media outreach tool to quickly and effectively build media relations.
Once your profile is ready and you’ve understood the tool, collaborating with the media persons is the easiest task for you.
Are you ready to build your Media Relations?
SparkAmplify has helped my clients received the press coverage they have been seeking. I am quite confident it’s going to help you too. Their free plan has a recommendation and monthly outreach quota of 100. The number is good to get started and see if the tool is perfect for you.
So, go and get started with the best global media outreach tool out there.
Reuse the content from your journalist on your website and social media pages to build your authenticity and visibility.
Do let me know if you have any questions or doubts in the comments below. I would be more than happy to help you.
Disclosure: This article has been created in collaboration with SparkAmplify.