Facebook’s Augmented Reality Ads with Michael Kors is Lit AF!
My sincere apologies if I overexpressed the joy of FACEBOOK ROLLING OUT AUGMENTED REALITY ADS in the news feed.
For all those people who have been sobbing that Facebook’s dying, look what Facebook just did, they again enhanced the entire concept of advertising for masses for real.
Of course, they are not the first one. Amazon got augmented reality shopping way before.
But, we all know, how many businesses thrive with just Facebook advertising. And how, Facebook advertising now forms the core marketing strategy for every business.
Let’s quickly look at Facebook’s latest masterpiece:
What are Facebook’s Augmented Reality (AR) Ads?
Anyone who scrolls by the Facebook’s AR ad in their news feed can try the product in the ad on themselves with the selfie camera. Customers can then shop the product or share their pictures with their friends and promote the product.
The process is similar to using the Snapchat filter with an enhanced meaning. (Guess what: shares of Snap Inc. are down after Facebook rolled out AR ads)
Michael Kors has been the first company to try Facebook’s augmented reality ad as you can see in the picture above.
Just how you try on Snapchat filters, you can now experience products and see what you look like. No more embarrassing mall experiences!
The ads are also being tested with Sephora, Wayfair, and Pottery Barn this summer.
As of now, Facebook’s augmented reality ads have only rolled out in the US, but they will be rolled out globally soon.
How would you know if it’s a Facebook’s augmented reality ad?
Facebook AR ads look like normal ads except for the “Tap to try it on” option in the ad. When you tap, the AR capabilities are accessible to you and you’re ready to try the product!
The next step?
Just wait for Facebook to roll out this feature globally and begin testing your first ad.
But, this is really huge. I can’t wait to create my first AR ad.
I know, you neither!
Share your excitement and views with me in the comments below! I’m waiting!