Leverage Facebook Groups and make profit without advertising!
Gone are those dreamy days when it was possible to get traffic on the Facebook page without ads. Generous and continuous addition of online content has made Facebook algorithms reduce organic reach by less than 2%. Creating ad seems like the only viable option to get engagement for everything.
Just like many small businesses, are you also struggling to create the right ad with right targeting and exhausting your marketing budget without much success?
If yes, then you need to revisit your online marketing strategy & create a Facebook group along with your Facebook page!
6 reasons to have a Facebook Group for your business:
- Group members receive notification for every post on the group:
This feature is a blessing with much content getting lost online, so when group members receive a personal notification with the activities of the group, it increases engagement and reaches without spending a penny. This also increases the organic reach of the group post.
- People are willing to engage more in groups than in pages:
If you have joined several groups on Facebook, you will realize that people are actively sharing their personal opinions and thoughts on Facebook groups as compared to Facebook pages. This gives you a big opportunity to know your customers better and targets your ad to more suited demographics for your business.
An example that shows how simple posts also get good engagement on groups.
- You have a platform to prove your expertise:
By answering queries from your group members, you are not just bringing them closer to your brand, you are also proving your expertise. Over time people find it easier to associate their needs with your products and trust your new products.
- It’s a free customer support:
Facebook groups are a great medium to provide customer support. It will help you in assisting the group members in their issues and they know how simple it is to get in touch with your brand. Groups enable you to add files which means you can add FAQ if you get repeat queries and this will facilitate people to use your services easily.
- You can expand your email list:
With groups, it’s possible to get emails from the group members and this is such a huge plus. You can add them to your list and advertise your blogs and products to them over email.
- Facebook has unlocked ‘Groups for Pages’:
In 2017, Facebook has rolled out a new feature that lets you connect your pages to your groups. This is an extremely powerful feature as now you can increase your page likes directly through your group and vice-versa.
With the example below, you will see what how the integration of a group and a page is possible now.
Learn how to make your Group on your Facebook page here.
4 easy ways to make your Facebook group compelling:
- Decide the theme of your group:
Consider your group as a community and not just a marketing tool. So, even though you should align your group to your business, it should not be a replica of your Facebook page.
You can be creative with your group theme. For example:
If you are a chef, your group can be around innovative recipes
If you are selling home décor, your group can be around interior decoration
If you are a lawyer, your group can be around Q&A
- Promote & cross-promote your group:
You can promote the group on your Facebook page. It’s also possible to do paid advertising and ask people to join your group. You can do this by writing a post on your Facebook page and adding a link to your Facebook group.
Also, you can promote your group on various social media pages, emails, and website. You should also join other groups and encourage people to join your group by actively participating.
- Ensure that your group delivers value:
Posting valuable content on the group and not just your blogs or products is important. You can take questions or start polls or anything that will be useful to group members and give them a chance to connect with you.
- Control spamming and excessive marketing:
General practice is to limit a day when people are allowed to promote their products or their businesses on the group, but you must ensure that you control unnecessary posts by either changing the settings of the group or personally messaging people who are spamming the group. You should also remind the rules from time to time so the new members are updated with the process.
Facebook Group can be your excellent asset and the sooner you start building it, the better it is for you in the long run. So, what are you waiting for? Get back to work and let us know if it worked for you too!