Facebook’s Monetization eligibility and how it affects everyone
Facebook’s monetization guidelines have been specified for content creators. Their new monetization eligibility standards will clearly specify the kind of content that can be monetized and types of publishers and creators eligible to earn money on Facebook.
This seems like a much-awaited decision looking at the power of social media platforms and their ability to disguise truth and affect societies. Last year, Facebook has seen controversies during the election season and was accused of fake news and promoting ads on fake news site. The chaos was addressed by CEO Mark Zuckerberg in his Facebook post. This year, YouTube’s boycott by big players has made Google delve deeper into offering increased brand safety to advertisers.
Keeping our community safe is critical to our mission, and there is absolutely no place on Facebook for hate speech or content that promotes violence or terrorism. At Facebook, we take very seriously our responsibility to earn and maintain the trust of our advertiser partners—and give them the confidence they need to invest in us. That’s critical to their success and ours.
To use these monetization features, creators and publishers must comply with Facebook’s policies and terms, community standards, payment terms, page terms, and adhere to Facebook’s content guidelines for Monetization.
According to the Facebook guidelines, the following may not be eligible for monetization:
Misappropriation of Children’s Characters
Content that depicts family entertainment characters engaging in violent, sexualized, or otherwise inappropriate behavior, including videos positioned in a comedic or satirical manner. For example, situations where characters sustain a serious personal injury, are involved in vile or shocking acts or involved in behavior such as smoking or drinking.
Tragedy & Conflict
Content that focuses on real-world tragedies, including but not limited to depictions of death, casualties, physical injuries, even if the intention is to promote awareness or education. For example, situations like natural disasters, crime, self-harm, medical conditions, and terminal illnesses.
Debated Social Issues
Content that is incendiary, inflammatory, demeaning or disparages people, groups, or causes is not eligible for ads. Content that features or promotes attacks on people or groups is generally not eligible for ads, even if in the context of news or awareness purposes.
Content that is depicting threats or acts of violence against people or animals, where this is the focal point and is not presented with additional context. Examples include content featuring fights, gore, beatings of either animals or people, or excessively graphic violence in the course of video gameplay.
Content where the focal point is nudity or adult content, including depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Content that depicts, constitutes, facilitates, or promotes the sale or use of illegal or illicit products, services or activities. Examples include content that features coordinated criminal activity, drug use, or vandalism.
Content that depicts overly graphic images, blood, open wounds, bodily fluids, surgeries, medical procedures, or gore that is intended to shock or scare.
Drugs or Alcohol Use
Content depicting or promoting the excessive consumption of alcohol, smoking, or drug use
Content should not contain excessive use of derogatory language, including language intended to offend or insult particular groups of people.
The guidelines seem like what is must in today’s digital advertising society and this should enable more trust and confidence among people in what they read and see on Facebook. For companies that deal with related products, their content creators need to take responsibility for their content and avoid speeches that increase confusion and outcry.
A better news for advertisers and brands is:
Facebook will be providing advertisers with post-campaign reporting that clearly identifies the publishers that their ads ran on across Instant Articles, in-stream ads and Audience Network. For Audience Network, the full list of publishers on the complete set of formats to be available by October.
Hopefully, this great step by Facebook sets an example for other companies to take their advertising and brand safety more seriously. Together, we can create a more brand-safe digital advertising system.