Facebook Ad Types: Quick summary highlighting the difference
Creating an ad on Facebook can be quite overwhelming. With numerous Facebook Ad types available, sometimes you just lose your head deciding which one to pick.
However, we have created a very simple table for you that will highlight the purpose and usability of different ad types under different marketing objectives.
Before we jump to types, there’s little that you should know about Facebook marketing objectives.
The marketing objectives are divided into 3 categories:
- Awareness: These ads will help you generate interest in your product/ service.
- Consideration: These ads will help you get people more interested while increasing engagement, traffic.
- Conversion: These ads will encourage people to buy your product/service
Now, each of these objectives is divided into different ad types which are explained below:
|Facebook Ad types||Purpose||Platforms||Ad formats available|
|Brand Awareness||Reach more people likely to pay attention to your brand|
|Reach||Your ad will be displayed to maximum number of people|
|Traffic||Increase number of visits to your website/app|
|App Installs||Send people to app store to increase your app downloads|
|Engagement||Get more post engagement, page likes, offer claims, event responses|
|Video Views||Promote videos|
|Lead Information||Focuses on collecting lead information like email|
|Conversions||Get more people to the website, mobile app, and Facebook app.Use Facebook pixel to track conversion.|
|Products catalog||Show products from your catalog to make sales|
|Store Visits||Promote multiple business locations to people who are nearby|
This is the basic that you need to understand before you start creating your Facebook ads. We hope this will make it easier for you to select your Facebook Ad type and shift your focus towards better targeting and scheduling.