Facebook Ad Types: Quick summary highlighting the difference

facebook ad types

Creating an ad on Facebook can be quite overwhelming. With numerous Facebook Ad types available, sometimes you just lose your head deciding which one to pick.

However, we have created a very simple table for you that will highlight the purpose and usability of different ad types under different marketing objectives.

Before we jump to types, there’s little that you should know about Facebook marketing objectives.

The marketing objectives are divided into 3 categories:

  • Awareness: These ads will help you generate interest in your product/ service.
  • Consideration: These ads will help you get people more interested while increasing engagement, traffic.
  • Conversion: These ads will encourage people to buy your product/service

Now, each of these objectives is divided into different ad types which are explained below:

Facebook Ad typesPurposePlatformsAd formats available
Brand AwarenessReach more people likely to pay attention to your brand
  • Facebook
  • Instagram
  • Single Image
  • Single Video
  • Carousel
  • Slideshow
ReachYour ad will be displayed to maximum number of people
  • Facebook
  • Instagram
  • Single Image
  • Single Video
  • Carousel
  • Slideshow
TrafficIncrease number of visits to your website/app
  • Facebook
  • Instagram
  • Audience Network
  • Messenger
  • Single Image
  • Single Video
  • Carousel
  • Slideshow
  • Collection
App InstallsSend people to app store to increase your app downloads
  • Facebook
  • Instagram
  • Audience Network
  • Single Image
  • Single Video
  • Carousel
  • Slideshow
EngagementGet more post engagement, page likes, offer claims, event responses
  • Facebook
  • Instagram
  • Single Image
  • Single Video
  • Slideshow
Video ViewsPromote videos
  • Facebook
  • Instagram
  • Audience Network
  • Single Video
  • Carousel
  • Slideshow
Lead InformationFocuses on collecting lead information like email
  • Facebook
  • Instagram
  • Single Image
  • Single Video
  • Carousel
  • Slideshow
ConversionsGet more people to the website, mobile app, and Facebook app.Use Facebook pixel to track conversion.
  • Facebook
  • Instagram
  • Audience Network
  • Messenger
  • Single Image
  • Single Video
  • Carousel
  • Slideshow
  • Collection
Products catalogShow products from your catalog to make sales
  • Facebook
  • Instagram
  • Audience Network
  • Single Image
  • Carousel
Store VisitsPromote multiple business locations to people who are nearby
  • Facebook
  • Photo
  • Video
  • Carousel
  • Slideshow

This is the basic that you need to understand before you start creating your Facebook ads. We hope this will make it easier for you to select your Facebook Ad type and shift your focus towards better targeting and scheduling.

Happy Advertising!

Harshita Agrawal

I started as a Freelancer with small projects only to learn that I was capable of so much more. I underestimated myself for long till my clients enjoyed my work as much as I did. Now, I want to share some of the proven tips & tricks of the online marketing world that helped me grow. I hope they help you too.

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1 Response

  1. September 18, 2017

    […] the different ad types have a different purpose, platforms, and ad formats available. Click here to learn more about different ad […]

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